Design for emotion reveals the hidden psychology behind emotional design the book describes different frameworks for designing emotion and personality by trevor van gorp from affective design inc and microsofts edie adams published by morgan kaufmann. Google design is a cooperative effort led by a group of designers writers and developers at google to support and further design and technology our medium collection features highlights from . Design for emotion trevor van gorp edie adams on amazoncom free shipping on qualifying offers emotion is the heart and soul of every product we encounter van gorp and adams have written an essential guide to product design success that places emotion squarely in the middle of design practice where it belongs starting from well grounded evidence. Design for emotion introduces you to the why what when where and how of designing for emotion improve user connection satisfaction and loyalty by incorporating emotion and personality into your design process the conscious and unconscious origins of emotions are explained while real world examples show how the design you create affects the emotions of your users. Includes a simple and effective model for creating more emotional designs interviews and case studies the book features interviews and case studies from professionals practicing emotional design with insightful interviews and case studies design for emotion helps illustrate how emotion can be applied in your design process interviews
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