We recommend design to grow to marketers and entrepreneurs who want to develop and grow by design about david butler and linda tischler david butler vice president of innovation and entrepreneurship at the coca cola company and its former vp of global design leads the coca cola founders initiative which helps start up entrepreneurs. Kudos to cokes leaders for embracing the power of designers like david butler not only to make their products more accessible but to improve how the entire business operates in design to grow butler and linda tischler provide a step by step guide on how to translate design principles for lasting value. Design is crucial to every aspect of your operation and should be everyones responsibility say coca cola vice president david butler and fast company editor linda tischler they define design as intentionally connecting things to solve problems. In this rare and unprecedented behind the scenes look david butler and senior fast company editor linda tischler use plain language and easy to understand case studies to show how this works at coca cola and how other companies can use the same approach to grow their business this book is a must read for managers inside large corporations . Design to grow by david butler and linda tischler 1 design to grow david butler and linda tischler 2 david butler works as vp innovation for coke and linda is the editor at fast company 3 for over a century coca cola has used design to scale to over 200 countries and build 17 billion dollar brands partner with more than 20 million
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